We Help High-Stakes Professionals Break Through Their Next Plateau
You’ve already done what most people never will. You’ve earned the degrees, built the practice, launched the business, led the team. But lately, your natural talent doesn’t seem to be enough. You’re working harder than ever, yet the returns—personal or professional—don’t match the effort.
That’s where we come in.
Greatness Curated is the executive coaching division of Association GC, led by award-winning attorney and executive coach G.C. Murray II, Esq., DPL (Coach GC). We’ve helped hundreds of high-stakes professionals—lawyers, neurosurgeons, CEOs, and entrepreneurs—reclaim their time, sharpen their leadership, and align their work with their deeper purpose.
Learn more about The GREATness Cycle
Our Signature Framework:
The GREATness Cycle™
Lasting success doesn’t happen by accident. It happens by process. The GREATness Cycle™ guides our clients through five repeatable phases of professional and personal mastery:
Groundwork
Establish clarity, purpose, and measurable goals that reflect who you truly are.
Realignment
Audit your time, energy, and systems to eliminate what no longer serves your growth.
Elevation
Strengthen your leadership capacity, communication, and strategic influence.
Acceleration
Optimize performance through accountability, focus, and intentional momentum.
Transformation
Redefine success on your terms and sustain it through long-term structure and support.
This isn’t a one-time breakthrough. It’s a lifelong rhythm that ensures you never stop growing—no matter how successful you become.
Our Philosophy:
Time Is the Ultimate Law
Born from Coach GC’s Florida Bar Journal feature, Time Law™ teaches professionals to treat time as their most valuable, nonrenewable asset.
Through a blend of neuroscience, legal precision, and executive coaching, you’ll learn to:
- Reclaim hours lost to inefficiency and decision fatigue
- Build sustainable systems that protect focus and reduce burnout
- Create measurable ROI on every minute you invest
Because time isn’t just money—it’s mastery.
Explore Time Law
What We Offer
Private Coaching
One-on-one executive coaching tailored to your goals, challenges, and leadership style. Designed for those ready to take their performance—and their peace of mind—to the next level.
Self-Driven Courses
Prefer to work at your own pace? Explore on-demand programs like Time Law™—a six-week, results-based course designed to help high-stakes professionals optimize productivity, increase revenue, and reclaim balance.
Workshops & Retreats
From virtual intensives to our immersive Business in Bali Executive Retreat, our group experiences combine strategic coaching, leadership labs, and real-world application in unforgettable settings.
Why Clients Choose Greatness Curated
Proven Results
Hundreds of high-performing professionals coached across industries and continents.
Cultural Competence
Real, relatable guidance for ambitious leaders who value authenticity as much as achievement.
Legal Precision Meets Human Insight
Grounded in systems thinking and behavioral science—built by a lawyer who understands high-stakes leadership.
Your Next Step
If you’re ready to elevate your impact and design a life that reflects your true potential, let’s start curating your greatness.
